Perhaps the biggest mistake that people can make when trying to promote via social media is that they do not go beyond the content. Putting great stuff in your blog is absoutely important, but you have to have the right strategy as well as strong accounts to help your content get the exposure it deserves on sites like Facebook, Twitter, and Digg. This article goes into a little more detail about Content and Social Media, but this topic could be discussed through an entire chapter of a book or several blog posts and still only the surface would be scratched.
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