It doesn't take a lot for dealers to beat their competitors at social media. The majority of them are doing a very poor job as it is. Being better is not necessarily a good goal because the bar is already set so low for most.
However, being "outstanding" is a worthy goal, not just because it separates a dealership from the rest of the crowd, but because it's the path to actually selling more cars as a result of sites like Facebook, Twitter, and Google+. The social media team over at Dealer Authority have done just that - helped dealers sell more cars.
This video, the first that they've released, breaks it all down in a quick and concise manner without going into the confusing details behind the process itself.