Sunday, March 9, 2014
The growing need for fresh content that car dealers can use is forcing many social media marketing providers to turn towards multiple sources when looking for images and videos to post. Tumblr is an under-utilized resource for this.
There is an unlimited supply of content available on Tumblr. The best part of it is that the majority of it is designed to be shared. Sure, there are some posts that are private and it's often hard to catch content that has been taken from a source willing to fight the copyright battle on the internet, but for the most part the content is safe for sharing as long as you are a little careful.
Sharing on social media requires content. Dealers can either create content (ideally) or find content on the internet. For those who do not have the time or resources to produce high-quality content, Tumblr can be a great place to find great car pics.
Simply go to Tumblr and do a search. You can do general searches such as "cars" or you can break it down into individual makes or models. The supply is pretty strong regardless of your searches or needs.
As always, proper attribution is necessary. It isn't just a legal thing. It's an overall right way to go about doing it. When you attribute the source with a link, you're not hurting yourself. In fact, you're adding the credibility that comes with fair play.
If you're not on Tumblr yet, you should make it happen soon.
Wednesday, March 5, 2014
It doesn't take a lot for dealers to beat their competitors at social media. The majority of them are doing a very poor job as it is. Being better is not necessarily a good goal because the bar is already set so low for most.
However, being "outstanding" is a worthy goal, not just because it separates a dealership from the rest of the crowd, but because it's the path to actually selling more cars as a result of sites like Facebook, Twitter, and Google+. The social media team over at Dealer Authority have done just that - helped dealers sell more cars.
This video, the first that they've released, breaks it all down in a quick and concise manner without going into the confusing details behind the process itself.
Friday, June 11, 2010
The concept of The More Social We Get, the Less Private We’ll Become is explained well by Erin Ryan in this post on Soshable.
From the article: "As the most popular social network continues to break down boundaries that is unforeseen to us. Facebook has challenged us with not providing information up front or as easily accessible as we would hope for them to do. With insurmountable discussion’s questioning its methods and scaring many who use the social network to consider leaving the site. Is it really Facebook’s fault?"
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Read more about Social Media Strategy here on Posterous.
Monday, May 31, 2010
One of my good friends David Lux, Content Manager at TK Carsites, wrote an excellent blog post about Writing the Perfect Blog Post. It's meta, yes, but those who follow me know I love meta!
Consideration, research, ease of consumption, and being proactive are the fundamental premises behind the post, but I encourage you to read it yourself. It's worth it!
Monday, May 24, 2010
Luckily, TK Carsites has a solution in place that will allow our dealers to have custom landing pages without spending a ton of money or having 10,000 fans. More information on this in the coming days...